VISIT CINCY
Turning a Major Convention into a Regional Story
When the 85th Grand Conclave of Omega Psi Phi Fraternity, Inc. brought thousands of visitors to Cincinnati, Visit Cincy engaged RRight Now Communications to help ensure the moment translated into meaningful earned media coverage.
THE CHALLENGE
With a packed summer events calendar competing for attention, the goal was to move the Conclave beyond an event listing and help media tell a broader story about Cincinnati's hospitality, community, culture and destination appeal.
OUR APPROACH
· Held two editorial desk-side meetings with key Cincinnati newsrooms.
· Developed targeted earned media outreach and fresh story angles.
· Connected reporters and producers with voices, experts, interviewees and real people who could bring stories to life.
· Provided on-site media support, content, background resources and interview contacts throughout the convention.
· Captured behind-the-scenes content and monitored coverage through our media intelligence platform.
THE RESULTS
133
Total TV, Radio & Web Clips
2.35M
TV/Radio Audience
6.0M
Unique Web Visitors
$207,904.50
Calculated Publicity Value
$69,301.50
Calculated Ad Value
109 + 24
Broadcast Placements + Web Stories
THE IMPACT
The campaign helped turn a major convention into a sustained regional media story - giving journalists the access, context and credible voices they needed while showcasing Cincinnati as a destination ready to welcome and host significant national events.
“Big events don't automatically become big stories. Strategic communications helps make sure the right stories get told.”
SERVICES: Earned Media Strategy • Media Relations • Story Development • On-Site Media Support • Media Monitoring